8 secrets of Advertisers
When you are going to a cafe or shop, usually, you know what you are going to buy there. However, we often make purchases without thinking, and then do not understand why we purchased them. Have you ever had cases when you spent much more than you planned? If so, you might be interested to know exactly what tricks the advertisers are resort to, trying to get more money out of us. So, here are some of the most common tricks from marketers:
Raising prices for similar products
According to experts, women's products cost 7% more than similar products for men. This is despite the fact that the only difference being their color of the package. This phenomenon has been nicknamed "pink tax" and is due to the opinion that women are predisposed to to pay more, especially for cosmetics, accessories for shaving or products for children.
For example, when buyers determine that the product is too expensive and buy it rarely, marketers add a similar product with a higher price and therefore the initial one will seem cheap enough by comparison.
Making use of our laziness
Merchandising experts know that a person is often too lazy to open up the plastic package because of just one bottle. Plus, they take into account that many consider it a good idea to buy the whole package for later use. Is not it?
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