Apple launched the annual music award with five nominations, which won 3-5 obvious artists
Billy Eilish with Finneas, Lizzo and Lil Nas X are all winners of the Apple Music Awards.
The winners in the nominations “Artist of the Year”, “Best Songwriter” and “Breakthrough of the Year” were selected by the international team of Apple Music editors - it included music critics and opinion leaders. In the Album of the Year and Song of the Year nominations, the winners were determined using streaming statistics - in other words, this is what Apple Music subscribers listened to most often this year.
It’s hard to call it a full-fledged music award, because Apple essentially just transformed their streaming analytics into awards and called the annual analytical report the phrase - Music Awards. I’m not even talking about award of offline rewarding or at least some kind of online movement with transparent voting. But the main problem is that the winners of these five nominations are - and with the current selection system will always become - the most obvious performers, whose names we ourselves can name, even if we live all year in a barrel without wifi.
- Artist of the Year: Billy Ailish
- Album of the year: When We All Fall Asleep, Where Do We Go?
- Best songwriter: Billy Elish and Finneas
- Breakthrough of the year: Lizzo
- Song of the Year: Old Town Road by Lil Nas X
Even the predictable Oscar, whose winners can be predicted with 80 percent accuracy, always becomes a subject of controversy and a source of conspiracy theories. Any student without the help of corporations and international opinion leaders could nominate Billy Eilish, Lizzo, and Lil Nas X as laureates of these nominations. For example, I never even completely heard the track Old Town Road and did not see the video, but I know for sure that this is the most viral single of the year. A truly significant prize should either open up opportunities for talented artists, or finally put emphasis on controversial issues, or at least accumulate controversy and scandals around itself, but not state the obvious.